Post by nelsonelias on Feb 27, 2024 4:36:06 GMT -5
There are many digital places in which to identify the target audience for an advertising campaign. Below are some of the main online channels: Facebook is a perfect channel for intercepting people in their daily lives, in an informal and relaxed way. It is a type of social media in which messages must be conveyed in a popular and "relaxed" and non-formal way. target-facebook-ads Linkedin is the perfect professional channel for companies working in B2B, whose customers are directors, managers and other entrepreneurs. YouTube is the channel for very young people. The visual component makes it perfect for showing a production process or the transformation of a product. Google is the search engine par excellence, to which people turn to solve some problem or find out more about a product they would like to purchase.
It is important to position yourself on Google with ads to be first immediately, choosing specific keywords. Make yourself visible on reference portals. There are portals that constitute a point of reference for the sector and that accept paid advertisements. This is the example of some construction portals that host advertisements from installers or construction companies, or of household appliance manufacturing Country Email List companies that purchase advertising space on portals dedicated to furniture. Other Social Networks. Pinterest, Instagram, Snapchat... digital dynamism is at the highest levels and each has its own peculiarity to exploit: advertising content can also be transmitted in visual forms, if appropriate. Mobile Ads is an interesting opportunity: thanks to geolocation it sends advertisements to people it can identify via GPS near the point of sale. It is a type of advertising that many clubs and restaurants use around lunch or dinner time.
For your company it is not necessarily the case that it is appropriate to invest in a single channel, but rather that it is appropriate to carry out multiple campaigns by managing the budget in order to find potential customers who frequent different "places". Budget and Message After understanding who the target audience is for your online advertising and having identified the social networks and sites on which to place it, all that remains is to establish how to distribute the available budget and think of the right message for potential customers . When creating content for advertising (text, images, videos) we must always think about the channel on which it will be disseminated and how our target audience might receive it. The target is one of the main aspects of ADV, but not the only one to know.
It is important to position yourself on Google with ads to be first immediately, choosing specific keywords. Make yourself visible on reference portals. There are portals that constitute a point of reference for the sector and that accept paid advertisements. This is the example of some construction portals that host advertisements from installers or construction companies, or of household appliance manufacturing Country Email List companies that purchase advertising space on portals dedicated to furniture. Other Social Networks. Pinterest, Instagram, Snapchat... digital dynamism is at the highest levels and each has its own peculiarity to exploit: advertising content can also be transmitted in visual forms, if appropriate. Mobile Ads is an interesting opportunity: thanks to geolocation it sends advertisements to people it can identify via GPS near the point of sale. It is a type of advertising that many clubs and restaurants use around lunch or dinner time.
For your company it is not necessarily the case that it is appropriate to invest in a single channel, but rather that it is appropriate to carry out multiple campaigns by managing the budget in order to find potential customers who frequent different "places". Budget and Message After understanding who the target audience is for your online advertising and having identified the social networks and sites on which to place it, all that remains is to establish how to distribute the available budget and think of the right message for potential customers . When creating content for advertising (text, images, videos) we must always think about the channel on which it will be disseminated and how our target audience might receive it. The target is one of the main aspects of ADV, but not the only one to know.