Post by account_disabled on Mar 6, 2024 22:39:50 GMT -5
In the world of digital advertising it is always essential to stay up to date with the latest trends to achieve your goals. In 2023, programmatic advertising is all the rage , having established itself as a fundamental tool for successful marketing campaigns that reach the right customer, at the right time. This sophisticated form of advertising offers a targeted, data-driven approach to reaching your target audience effectively, improving success rates and maximizing your return on investment. A constantly growing phenomenon, experts predict that 725 million dollars will be invested in it by 2026 . This type of advertising offers numerous advantages, including targeted audience segmentation, greater efficiency and maximum scalability.
Let's find out better what it is and how to do programmatic Germany Phone Number advertising in 2023 to achieve surprising results. Programmatic advertising: what is it? Programmatic advertising is a marketing strategy that uses algorithms and Artificial Intelligence to buy and sell online advertising space in real time. This automated approach allows you to reach the specific target audience by analyzing data and user behavior quickly and efficiently. In fact, programmatic platforms collect a vast amount of information about users: demography; Interests; browsing behaviors; purchase history. This all happens through cookies, tracking pixels, third-party data and more. The use of bidding software allows companies to optimize their advertising campaigns, improving the accuracy of messages and the overall effectiveness of communication.
The concrete advantages of programmatic advertising As is easy to imagine, the advantages of this automated approach are many, particularly compared to traditional marketing strategies. The numbers speak clearly. The percentages that summarize the global trend of programmatic advertising between 2017 and 2022 are: +16% for programmatic, +8% for overall display and -3% for traditional displays. By 2026, 86% of overall digital advertising revenue will come from programmatic ads. This system, thanks to the powerful automations used, is in fact able to segment the most qualified leads , offering KPIs that a successful and ROI-oriented campaign cannot ignore. Furthermore, the automation of the advertising space purchasing process ensures significant savings in time and resources, optimizing budget allocation and maximizing ROI.
Let's find out better what it is and how to do programmatic Germany Phone Number advertising in 2023 to achieve surprising results. Programmatic advertising: what is it? Programmatic advertising is a marketing strategy that uses algorithms and Artificial Intelligence to buy and sell online advertising space in real time. This automated approach allows you to reach the specific target audience by analyzing data and user behavior quickly and efficiently. In fact, programmatic platforms collect a vast amount of information about users: demography; Interests; browsing behaviors; purchase history. This all happens through cookies, tracking pixels, third-party data and more. The use of bidding software allows companies to optimize their advertising campaigns, improving the accuracy of messages and the overall effectiveness of communication.
The concrete advantages of programmatic advertising As is easy to imagine, the advantages of this automated approach are many, particularly compared to traditional marketing strategies. The numbers speak clearly. The percentages that summarize the global trend of programmatic advertising between 2017 and 2022 are: +16% for programmatic, +8% for overall display and -3% for traditional displays. By 2026, 86% of overall digital advertising revenue will come from programmatic ads. This system, thanks to the powerful automations used, is in fact able to segment the most qualified leads , offering KPIs that a successful and ROI-oriented campaign cannot ignore. Furthermore, the automation of the advertising space purchasing process ensures significant savings in time and resources, optimizing budget allocation and maximizing ROI.